Novoterskaya mineral water

The task

Kavminvody JSC needed a premium website for Novoterskaya mineral water built on the “Balance of the Four Elements” brand legend: to build trust in the brand and lead visitors to the products. The requirements included two languages, editing without a developer, SEO and fast loading by Core Web Vitals.

What I built

• 13 pages: an 8-screen home page, catalog, origin and company history, water composition, production, laboratory control, documents, awards, news, charity and “where to buy”.
• Switching between Russian and English without reloading the page.
• Animations: a “water thread” that fills up as you scroll, and video backgrounds — with reduced-motion support.
• An admin panel on Sveltia CMS: the home page, products, documents and contacts are edited without a developer, and the site updates itself after saving.
• SEO: organization and product markup, social media previews, a sitemap and robots.txt.
• Speed optimization: AVIF images, lazy loading, and the first screen does not wait for video.

What changed for the client

• Products, documents and news are updated without a developer — the site updates itself after saving.
• The first screen on a phone loads in 2.2 s instead of 5.8 s.
• The English version switches on the same page — no separate site is needed for an international audience.

Results in numbers